COSTCO SHOW 2026: OTTAWA
Event Overview
Type: Event Execution
Client / Brand: Molson Coors & Heineken
Dates: 2026
Location: Event Venue
Expected Attendance: High-Volume Event Guests & Corporate Attendees
Scope of Work: Vintage Hockey Equipment Acrylic Bar, Illuminated F1 Canopy Bar, Western Wood-Slat Bar Structure, & Coors Seltzer Slushie Wall
The Details
Who
The Host: Event Management.
The Client: Molson Coors and Heineken — showcasing premium beverage lines through custom bar environments.
The Audience: Event attendees, beverage industry partners, and guests looking for interactive, branded bar experiences.
When
Event Window: 2026 Event Season.
Peak Activation Hours: Evening hospitality receptions and high-volume beverage service hours.
Why
The Objective: The brands required distinct, fully custom bar environments to serve guests while creating standout photo-worthy installations across different themed zones within the venue.
Client Spotlight: Custom Beverage Bar Executions
To deliver versatile, high-end service stations across the event floor, we fabricated a series of fully branded bar setups engineered for impact and speed of service.
Custom Vintage Hockey Molson Display Bar
An illuminated front-counter bar featuring a clear acrylic casing built to showcase authentic vintage hockey goalie pads and gloves around the central illuminated Molson hex logo.
Heineken F1 Overhead Canopy Bar
A sleek, modern green-and-white service station built with an integrated overhead canopy, halo-lit Heineken star backdrop, and custom F1 Montreal circuit graphic bar front.
Coors Original Western Wood-Slat Bar
A rustic timber bar structure featuring raw wood cladding, mounted longhorn skull header, cowboy hat wall display, and glowing Coors Original neon signage.
Coors Seltzer Slushie Backline & Cart
A custom slushie dispense wall complete with frozen beverage taps, liquid-drip overhang graphics, and a matching mobile Coors Seltzer serving station.
Key Takeaway: By engineering custom bar structures tailored to each brand's unique identity, Molson Coors and Heineken delivered immersive beverage service zones across the event floor.
