ACE FALL CONVENTION 2026: ORLANDO
Event Overview Type: Event Execution
Client / Brand: Benjamin Moore
Dates: September 22–24, 2026
Location: Orange County Convention Center | Orlando, FL Expected
Attendance: High-Volume Retailers & Industry Professionals Scope of Work: Architectural Storefront Replica, Hanging Circle Signage, Woodluxe Display Structure, Ace Paint 365 Program Tower, & Custom Reception Counter
The Details
The Host: Ace Hardware Corporation.
The Client: Benjamin Moore industry leader in premium paints, stains, and architectural coatings. The Audience: Ace Hardware store owners, retail managers, and commercial buyers reviewing new retail store sign programs, paint technology, and wood care lines.
Event Window: September 22–24, 2026. Peak Activation Hours: Morning exhibition hours through late afternoon floor traffic.
The Objective: Benjamin Moore required a comprehensive, multi-zone booth build to showcase retail storefront signage solutions, introduce the Woodluxe stain line, and promote the Ace Paint 365 program using real-world structural mockups.
Client Spotlight: Benjamin Moore Experiential Activation
To highlight Benjamin Moore's retail capabilities, we built a fully immersive exhibition footprint combining architectural construction and modular product displays.
Architectural Storefront Replica & Glass Entryway A central highlight was a full-scale retail storefront mock-up featuring dark clapboard siding, a framed glass entrance door, elevated exterior window signage graphics, and an illuminated Benjamin Moore sign cabinet.
Woodluxe Timber Display Structure Designed to show off outdoor finishes, a custom timber-framed booth pavilion featured dark exterior siding, heavy wood structural beams, and mounted stain sample panels demonstrating Woodluxe application on varied wood tones.
Program Towers, Overhead Signage, & Reception Counter An overhead circular hanging ring anchored the entire booth space from across the hall, while a tall white Ace Paint 365 graphic tower provided structured program information alongside a illuminated front reception desk.
Key Takeaway: By engineering realistic retail mockups alongside dedicated product showcase environments, Benjamin Moore created an engaging trade show experience for visiting store owners.
