CONCEPT TO COMPLETION - MCCAIN

Written By Matthew C

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McCain 20x20 Island Booth — Concept to Completion

  • Hanging Sign: Overhead circular banner ensures visibility across the floor, anchoring the booth identity.

  • Portable Counters: Modular branded stations for sampling, engagement, and lead capture, easily repositioned for flow.

  • Serving Area: Awning-framed tasting zone creates interaction and hospitality, turning visitors into participants.

  • Tubing Display: Lightweight structural system defines zones and supports signage with efficiency and polish.

  • Backwall (Metal Extrusion): Durable framework for graphics and messaging, delivering a clean, professional backdrop.

  • 20x20 Island Layout: Open design maximizes accessibility from all sides, encouraging traffic and brand immersion.

Concept to Completion: Each element moves from design intent to physical execution, ensuring McCain’s brand is not just seen but experienced—visible from afar, welcoming up close, and structurally sound throughout.

Matthew C
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