ROSE DISCO 2026 - TORONTO
Event Overview
Event Name: Rose Disco 2026
Client / Brand: Strongbow
Dates: August 15–16, 2026
Location: Fort York National Historic Site, Toronto, ON
Expected Attendance:15,000+ Visitors
Scope of Work: Custom Timber Canopy Kiosk, 3D Wall Backing, Integrated Planter Boxes, Overhead Ivy Foliage, & POS Sampling Counter
The Details: Who, When, & Why
Who
The Host: Rose Disco (@rosediscoto).
The Client: Strongbow — serving as the featured hard cider partner bringing an authentic, natural orchard experience to the festival grounds.
The Audience: Thousands of music lovers, summer event-goers, and Toronto locals seeking a high-end, refreshing beverage activation.
When
Festival Window: Saturday, August 15 – Sunday, August 16, 2026.
Peak Activation Hours: Afternoon through late evening festival sets.
Why
The Objective: Strongbow wanted a distinct, high-traffic outdoor execution for Rose Disco at historic Fort York. The build needed to bridge the brand's crisp apple aesthetic with an organic, premium design that maximized service speed while providing a visually compelling footprint on the festival lawn.
Client Spotlight: Strongbow Experiential Activation
To deliver a high-impact presence fit for the historic venue, we engineered a custom timber structure tailored for outdoor high-volume pouring.
1. Custom Wood-Frame Canopy Structure
We built a heavy-duty, timber-post canopy designed to withstand high outdoor foot traffic while providing shade for staff and consumers. The roof section was lined with suspended artificial ivy foliage to reinforce Strongbow's natural orchard branding.
2. Custom 3D Can & Apple Back Wall
The focal backdrop featured a vibrant lime-yellow display wall anchored by a dimensional 3D Strongbow cider can graphic and surrounding apple cutouts, creating instant visual identification from across the festival grounds.
3. Integrated Planter Box Framing & Service Counter
The footprint was grounded by a smooth wood-grain service counter with custom dark steel trim and an illuminated-style front logo. To seamlessly blend the structure into the Fort York park environment, custom timber planter beds filled with floral arrangements flanked both sides of the activation.
Key Takeaway: By combining natural timber materials with bold 3D branding elements, Strongbow established a functional, high-capacity sampling destination that stood out across the Fort York grounds.
