Grocery Innovations Canada (GIC) | Multi-Booth Trade Show Fabrication Case Study
Event Overview
Event: Grocery Innovations Canada (GIC)
Location: Toronto Congress Centre, Toronto, ON
Clients: Molson Coors, Nestlé, Tree of Life, Unilever, Kraft Heinz, Lactalis, and McCain
Services: Custom Trade Show Displays, Exhibit Fabrication, CNC Millwork, 3D Prop Sculpting, Backlit Displays, Hanging Signage, Logistics, and Installation
Managing a Seven-Booth Trade Show Deployment
At Grocery Innovations Canada (GIC), Lionheart successfully designed, fabricated, transported, and installed seven custom exhibit environments simultaneously for some of the grocery industry's most recognizable brands.
This large-scale deployment required precise project management, coordinated logistics, and expertise across multiple fabrication disciplines, including architectural millwork, tension-fabric structures, illuminated displays, and custom 3D props.
Large-Scale Hanging Signage and Overhead Branding
Creating visibility across a busy trade show floor starts from above. Lionheart engineered and installed several large-format hanging structures, including:
Multi-tiered tension-fabric hanging signs for Lactalis
A large square canopy structure for Nestlé
A circular hanging banner for McCain
A suspended 3D macaroni feature for Kraft Heinz
These overhead elements helped each exhibitor maximize brand exposure and attract visitors from across the show floor.
Custom Millwork and Architectural Exhibits
To support high visitor traffic and product engagement, Lionheart fabricated a range of custom architectural components tailored to each brand's objectives.
Nestlé
Architectural wood-laminate enclosure
Precision-cut vinyl graphics and branding
Molson Coors
U-shaped LED-lit sampling counters
Custom display walls
Architectural millwork pillars and branded structures
Unilever
Central architectural display tower
Modular retail shelving systems
Custom reception counter
Lactalis, Tree of Life, and McCain
Custom sampling stations
Wood-grain reception counters
Graphic-wrapped modular display components
3D Props and Illuminated Brand Features
Several exhibits incorporated dimensional elements designed to increase attendee engagement and create memorable brand experiences.
For Kraft Heinz, Lionheart produced a custom 3D macaroni-and-fork display that served as a highly visible photo opportunity and focal point within the booth.
Backlit architectural elements were also integrated throughout the event, including illuminated fascia, edge-lit branding components, and glowing AV towers for both Unilever and Molson Coors.
Results
Executing seven custom trade show environments simultaneously required detailed planning, pre-show coordination, and flawless onsite execution. From large overhead structures to custom millwork and 3D fabrication, Lionheart delivered every exhibit on schedule while maintaining consistent quality across all brands.
Why Brands Choose Lionheart
When national brands need multiple exhibits fabricated and deployed under tight deadlines, Lionheart provides a single-source solution for:
Custom trade show booth fabrication
Architectural millwork
CNC machining
3D prop creation
Backlit displays
Hanging signage
Show services and installation
Multi-booth trade show deployments
