Formula 1 Canadian Grand Prix - MONTREAL
vent Execution for Heineken Canada — Formula 1 Canadian Grand Prix
Circuit Gilles Villeneuve | Montréal, QC
When Heineken Canada arrived at the Formula 1 Canadian Grand Prix, they needed an event environment that could match the energy, speed, and spectacle of race weekend. Lionheart Display delivered a beautiful booth‑and‑bar combo that blended premium brand presence with the durability and functionality required for one of the busiest fan events in the country.
This installation wasn’t just a bar — it was a full Heineken experience, engineered for high‑traffic engagement at one of the world’s most iconic racing venues.
A High‑Impact Heineken Environment Built for F1
The Heineken activation at Circuit Gilles Villeneuve demanded a structure that was:
Bold and instantly recognizable
Durable enough for outdoor event conditions
Functional for bar service and sampling
Visually aligned with Heineken’s global F1 branding
Lionheart Display delivered a cohesive environment that stood out across the paddock and fan zones.
Key Environment Features
Custom millwork bar with illuminated Heineken branding
Large‑format vinyl graphics featuring F1 Montréal artwork and bottle visuals
Branded canopy structure for shade, visibility, and weather protection
Artificial turf flooring to create a clean, premium event footprint
Integrated service counters designed for fast, efficient beverage flow
High‑visibility green palette consistent with Heineken’s global identity
Every element was engineered for speed, durability, and brand impact — the same principles that define Formula 1.
Designed for Montréal — Built for Race Weekend
The Canadian Grand Prix is one of the most demanding event environments in North America:
Outdoor conditions
Heavy foot traffic
Tight installation windows
Strict venue logistics
High brand visibility
Lionheart Display executed the Heineken booth with precision, ensuring the structure was safe, stable, and visually flawless throughout the entire race weekend.
A Thank‑You to Heineken Canada
A special thank‑you to @heinekenca for trusting Lionheart Display with your F1 Montréal activation at @f1gpcanada.
Your brand’s energy, global presence, and commitment to premium experiences made this build a standout moment on the circuit.
Beautiful. Functional. Built for the Fast Lane.
From custom millwork to vinyl graphics to canopy engineering, this Heineken environment showcased what Lionheart Display does best:
We build event environments that perform — anywhere, under any conditions.
