BOOTS AND HEARTS WEST 2026 - EDMONTON
Event Overview
Type: Event Execution
Client / Brand: Waypoint Convenience
Dates: 2026
Location: FAN PARK @ ICE DISTRICT | EDMONTON, ALBERTA
Expected Attendance: High-Volume
Scope of Work: Custom Branded Pop-Up Event Tent, Full Map Graphic Backdrop, Dual Side-Wall Banners, & Modular Product Display Counters
The Details: Who, When, & Why
Who The Host: Trade Show Management. The Client: Waypoint Convenience — a trusted neighborhood brand delivering everyday essential products and convenience close to home. The Audience: Event attendees, retail partners, and trade show visitors looking for modern retail solutions and brand activations.
When Event Window: 2026 Trade Show Season. Peak Activation Hours: Morning exhibition launch through peak afternoon floor traffic.
Why The Objective: Waypoint Convenience needed a self-contained, fully branded booth structure to establish a recognizable presence on the trade show floor, highlight their neighborhood footprint, and showcase featured merchandise on clean display counters.
Client Spotlight: Waypoint Convenience Experiential Activation
To create a clean, modern retail environment inside the exhibition hall, we engineered a fully wrapped canopy booth designed for high visibility and clear messaging.
Custom Branded Pop-Up Canopy Tent A large-format roof canopy featuring vibrant yellow, blue, and black Waypoint graphics anchored the footprint, giving the booth strong vertical presence across the venue.
Custom Map Graphic Backdrop The rear wall of the booth featured a crisp, full-width graphic map print carrying the signature tagline, "Convenience Close To Home," instantly framing the brand's core mission.
Modular Shelf Display Counters & Side Banners Positioned at the center of the booth, a multi-section modular counter provided clean white shelving for product placement and sampling, framed on both sides by custom vertical banner stands for maximum brand impact.
Key Takeaway: By pairing bold roofline branding with a customized backdrop map and structured display counters, Waypoint Convenience delivered an inviting and highly functional trade show environment.
