SEMA 2017 - LAS VEGAS - FLASHBACK - RENTAL
đź› SEMA Show 2017: Vibrant Performance
📍 Booth Location Exhibitor: Vibrant Performance Booth Number: 24333 Booth Size: 20×30 feet Venue: Las Vegas Convention Center — Las Vegas, NV Dates: October 31 – November 3, 2017
🎨 Exhibit Highlights
Lionheart Display Inc. executed a clean, high-impact rental booth for Vibrant Performance at the 2017 SEMA Show — the world’s largest automotive aftermarket event. The build leveraged Lionheart’s modular LDI Frame System, delivering crisp branding, bold product storytelling, and a premium presence on the show floor.
Key features included:
LDI Frame System — Rental Configuration
Full 20×30 layout using Lionheart’s proprietary aluminum frame system
Seamless tensioned fabric graphics for wrinkle-free presentation and modular flexibility
Engineered for rapid install and clean branding across all surfaces
Backlit Wall System & Graphic Murals
Integrated LED backlighting to highlight key product zones and brand messaging
High-resolution murals featuring fabrication components and welding imagery
Strategic lighting to enhance visual depth and booth presence
Suspended Banner & Overhead Visibility
Large rectangular hanging sign with bold branding and tagline: “The Source for Professional Fabrication Components”
Positioned for maximum visibility across the performance hall
Podium & Dealer Engagement Zone
Branded counter with raised lettering anchoring the front of the booth
High-top table and stool arrangement for dealer meetings and product discussions
Flooring & Layout Optimization
Polished flooring for a clean, high-contrast presentation
Open layout designed to support traffic flow, product visibility, and media coverage
đź› Precision Execution Meets Modular Efficiency
Lionheart’s team delivered a turnkey rental solution optimized for SEMA’s fast-paced build schedule:
All frame components and graphics were prepped in-house and shipped in protective wraps
Backlit panels and tensioned graphics were installed with precision and zero waste
Podiums, counters, and seating zones were placed to support dealer engagement and product storytelling
The booth was completed ahead of schedule, ensuring Vibrant’s team was ready to activate from day one
đź§ Strategic Execution by Lionheart
The Vibrant Performance SEMA 2017 build emphasized:
Modular efficiency with a premium rental system
Clean branding and product storytelling through high-impact graphics and layout
Functional meeting zones to support dealer conversations and media coverage
Durable, reusable components aligned with Vibrant’s national event strategy
A cohesive visual narrative built around fabrication, performance, and technical leadership
Lionheart Display Inc. delivered a booth that matched Vibrant’s energy and reputation — built to perform, built to impress.