BUILD: viTAL PROTEINS 10x10

Written By Matthew C

🛠️ Case Study: From Concept to Show Floor

Client: Vital Proteins Project: Private Industry Event Scope: Full booth design, fabrication, and deployment including flooring, graphics, and structural elements

🔍 Phase 1: Concept & Consultation

Lionheart began with a deep-dive consultation to understand Vital Proteins’ brand goals, product focus, and audience engagement strategy. The client emphasized clean wellness aesthetics, bilingual messaging, and a premium feel that aligned with their collagen product line.

We translated these goals into a preliminary concept sketch, highlighting key zones:

  • Product display shelving

  • Bilingual messaging wall

  • Reception counter with storage

  • Visual storytelling through lifestyle imagery

📐 Phase 2: Drawings & Hardware Approval

Our design team produced detailed CAD drawings and 3D renderings to visualize the booth layout, dimensions, and flow. These included:

  • Structural elevations

  • Graphic zones with exact measurements

  • Counter specs with lockable storage

  • Modular flooring footprint

Once reviewed, the client approved the hardware layout, including shelving placement, wall heights, and counter dimensions. This ensured fabrication could proceed with zero surprises.

🎨 Phase 3: Graphic Design & Branding

With structure locked in, we moved into graphic development. This included:

  • Vinyl wall graphics featuring bilingual messaging: “We are collagen. / Nous sommes le collagène.”

  • 3D lettering for the Vital Proteins logo, precision-cut for depth and visibility

  • Lifestyle imagery showing product use in smoothies and wellness routines

All graphics were color-matched to brand standards and preflighted for scale and resolution.

🖨️ Phase 4: Fabrication & Production

Graphics were printed in-house using our Epson SureColor printer, ensuring vibrant color fidelity and crisp detail.

  • Vinyl sheets were laminated for durability and routed to exact dimensions

  • 3D lettering was CNC-cut and hand-finished for clean edges

  • All components were test-fitted before packaging

🪵 Phase 5: Flooring & Staging

We constructed a raised modular flooring system using interlocking hardwood panels. This allowed:

  • Seamless cable routing beneath the surface

  • Clean transitions between carpeted venue floor and booth footprint

  • A warm, natural aesthetic that complemented the brand’s wellness theme

Staging included dry runs of assembly, lighting checks, and final polish before transport.

🚚 Phase 6: Deployment at Private Industry Event

Our team arrived on-site for installation, coordinating with venue logistics to ensure smooth setup.

  • Flooring was laid and leveled

  • Structural elements were assembled and anchored

  • Graphics were applied with precision, including vinyl wraps and 3D logo placement

  • Shelving and counters were stocked and staged

The final result: a cohesive, high-impact booth that drew attention, invited interaction, and reinforced Vital Proteins’ brand identity.

🏭 Final Phase: In-House Production & Quality Control

Lionheart produced the entire Vital Proteins display 100% in-house, from structural fabrication to graphic finishing. This vertical integration allowed us to maintain tight control over every detail, ensuring speed, precision, and consistency across the board.

  • Efficient Workflow: With design, printing, routing, and assembly all under one roof, we eliminated delays and reduced dependency on third-party vendors.

  • Graphic Quality: Using our Epson SureColor printer, we achieved vibrant, brand-accurate colors with sharp resolution. Vinyl graphics were laminated, routed, and applied by our own team, ensuring flawless alignment and finish.

  • Structural Precision: CNC-cut panels and 3D lettering were fabricated and test-fitted in our shop before deployment, minimizing on-site adjustments.

  • Flooring & Staging: Our modular hardwood flooring system was built and staged in-house, allowing for cable routing, lighting integration, and seamless transitions—all verified before transport.

  • Quality Control: Every component underwent a multi-point inspection, from graphic adhesion to hardware fit, ensuring the final booth met Lionheart’s exacting standards.

This end-to-end control not only streamlined production—it guaranteed that what was envisioned in the concept phase was exactly what appeared on the show floor. That’s the Lionheart difference: engineered precision, creative excellence, and total accountability.

Matthew C
Next

FLOORING MATTERS!!!!!